Cosmetics makers have always sold "hope in a jar"! : understanding the cosmetics purchase intention in the Chinese mobile commerce environment
Umair Akram, Aisha Rehman Ansari, Irfan ulhaq, Chen Yan
| Year of publication: |
2023
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|---|---|
| Authors: | Akram, Umair ; Ansari, Aisha Rehman ; Ulhaq, Irfan ; Chen, Yan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-11
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| Subject: | Hedonic web browsing | S-O-R model | Scarcity | Serendipity | Situational factors and online purchase intention | Utilitarian web browsing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | China | Website | Kosmetik | Cosmetics | Social Web | Social web | Mobile Business | Mobile business | Electronic Commerce | E-commerce | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103337 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303227