Cosmopolitanism, individual-level values and cultural-level values : a cross-cultural study
Mark Cleveland; Seçil Erdoğan; Gülay Arıkan; Tuğça Poyraz
| Year of publication: |
2011
|
|---|---|
| Authors: | Cleveland, Mark ; Erdoğan, Seçil ; Arıkan, Gülay ; Poyraz, Tuğça |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 9, p. 934-943
|
| Subject: | Internationale Marktsegmentierung | International market segmentation | Soziale Werte | Social values | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Interkulturelles Management | Cross-cultural management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009241424