Cost–Effectiveness Analysis of a Behavior Change and Social Marketing Intervention

This report develops a methodology for understanding an ex-ante cost-effectiveness analysis (CEA) regarding optimal breastfeeding promotion. This is a behavior Change and Social Marketing activity. The study compares the “with” to the “without” project case scenarios. A model has been developed to estimate the cost per Disability-Adjusted Life Year (DALY) saved, cost per diarrhea case averted, cost per diarrhea death averted, and cost per stunting case averted.

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Year of publication:	2012-07
Authors:	Xu, Yanqing ; Jenkins, Glenn P.
Institutions:	Economics Department, Queen's University
Subject:	Optimal breastfeeding \| nutrition \| cost-effectiveness analysis \| behavior change \| social marketing \| Rwanda

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Extent:	application/pdf
Series:	Development Discussion Papers.
Type of publication:	Book / Working Paper
Notes:	Number 2012-07 21 pages
Classification:	i15 ; D61 - Allocative Efficiency; Cost-Benefit Analysis ; O55 - Africa
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011085541