Cost Per Second: The Relative Effectiveness of 15- and 30-Second Television Advertisements
| Year of publication: |
2010
|
|---|---|
| Authors: | Newstead, Kate ; Romaniuk, Jenni |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 50.2010, 1, p. 68-77
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