Costco and the Aussie Shopper : a case study of the market entry of an international retailer
Stella Marie Minahan, Patricia Huddleston and Constanza Bianchi
| Year of publication: |
2012
|
|---|---|
| Authors: | Minahan, Stella Marie ; Huddleston, Patricia ; Bianchi, Constanza |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 22.2012, 5, p. 507-527
|
| Subject: | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Einzelhandel | Retail trade | Erfolgsfaktor | Success factor | Institutionenökonomik | Institutional economics | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009690949