Could face presence in print ads influence memorization?
Olivier Droulers; Safaa Adil
| Year of publication: |
2015
|
|---|---|
| Authors: | Droulers, Olivier ; Adil, Safaa |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 31.2015, 4, p. 1403-1408
|
| Subject: | Folder Test | Face | Memorization | Ads | Printwerbung | Print advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011350556