Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice
| Year of publication: |
2009
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|---|---|
| Authors: | Hedgcock, William ; Rao, Akshay R. ; Chen, Haipeng (Allan) |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 3, p. 330-343
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