Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Year of publication: |
2023
|
---|---|
Authors: | Kwon, Minjung ; Erdem, Tülin ; Ishihara, Masakazu |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-711X, ZDB-ID 2108674-6. - Vol. 21.2023, 4, p. 437-492
|
Subject: | Category expansion | Counter-cyclical pricing | Endogenous consumption | Price expectation | Promotion effects | Seasonal demand | Stockpiling | Theorie | Theory | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Saisonale Schwankungen | Seasonal variations | Verkaufsförderung | Sales promotion |
-
Kwon, Minjung, (2018)
-
Consumer stockpiling and sales promotions
Lu, Anna, (2017)
-
Chapter 9. How price promotions work: A review of practice and theory
Anderson, Eric T., (2019)
- More ...
-
Kwon, Minjung, (2018)
-
Ishihara, Masakazu, (2023)
-
A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models
Ching, Andrew, (2012)
- More ...