Counterfactual Thinking and Advertising Responses
| Year of publication: |
2002
|
|---|---|
| Authors: | Krishnamurthy, Parthasarathy ; Sivaraman, Anuradha |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 28.2002, 4, p. 650-658
|