Counterfeit patronage : human values, counterfeit experience and construal level
Xuemei Bian, Yanisa Tantiprapart, George Chryssochoidis, Kai-Yu Wang
| Year of publication: |
2022
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|---|---|
| Authors: | Bian, Xuemei ; Tantiprapart, Yanisa ; Chryssochoidis, George ; Wang, Kai-Yu |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 4, p. 645-658
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| Subject: | Construal level | Counterfeit experience | Counterfeit patronage | Counterfeits | Human values theory | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Geldfälschung | Money counterfeiting | Immaterialgüterrechte | Intellectual property rights |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09600-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454713