Counterfeiting luxury goods
Year of publication: |
[2017]
|
---|---|
Authors: | Cesareo, Ludovica ; Pastore, Alberto ; Williams, Patti |
Published in: |
Handbook of research on counterfeiting and illicit trade. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78536-644-4. - 2017, p. 193-222
|
Subject: | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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