Counterfeits can benefit original products when people are caught using counterfeits
Liangyan Wang, Qin Wang, Eugene Y. Chan, L. Robin Keller
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Liangyan ; Wang, Qin ; Chan, Eugene Y. ; Keller, L. R. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 5, p. 977-988
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| Subject: | counterfeit | face restoration | product message appeal | self-construal | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Immaterialgüterrechte | Intellectual property rights |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21963 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519136