Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations
Tao (Tony) Gao; Gordon Leichter; Yinghong (Susan) Wei
| Year of publication: |
2012
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|---|---|
| Authors: | Gao, Tao ; Leichter, Gordon ; Wei, Yinghong |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 4, p. 659-668
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Innovationsdiffusion | Innovation diffusion | Shareholder Value | Shareholder value | Risikomanagement | Risk management | Pharmaindustrie | Pharmaceutical industry | Modularisierung | Modularity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009583014