Counting your customers : who are they and what will they do next?
David C. Schmittlein, Donald G. Morrison and Richard Colombo
| Year of publication: |
1986
|
|---|---|
| Authors: | Schmittlein, David C. |
| Other Persons: | Morrison, Donald G. (contributor) ; Colombo, Richard A. (contributor) |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 33.1987, 1, p. 1-24
|
| Subject: | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001025888