Country image and consumer preference for emerging economy products : the moderating role of consumer materialism
Mehmet Demirbag, Sunil Sahadev and Kamel Mellahi
| Year of publication: |
2010
|
|---|---|
| Authors: | Demirbag, Mehmet ; Sahadev, Sunil ; Mellahi, Kamel |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010, 2, p. 141-163
|
| Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003988008