Country image effect on services : a study of consumers' evaluation of foreign airlines
Kuangnen Cheng, Hui-Ping Chen, Weipang Lai, and Chenglung Li
| Year of publication: |
2014
|
|---|---|
| Authors: | Cheng, Kuangnen ; Chen, Hui-Ping ; Lai, Weipang ; Li, Chenglung |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 1, p. 1-12
|
| Subject: | Country image | information-based economy | services | structural equation modeling (SEM) | theory of reasoned action | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Herkunftsbezeichnung | Designation of origin | Dienstleistungsqualität | Service quality | Internationales Marketing | International marketing | Verbrauchereinstellung | Consumer attitudes | Fluggesellschaft | Airline | Dienstleistungssektor | Service industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346504