Country-of-origin contingencies: Competing perspectives on product familiarity and product involvement
| Year of publication: |
2008
|
|---|---|
| Authors: | Josiassen, Alexander ; Lukas, Bryan A. ; Whitwell, Gregory J. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 25.2008, 4, p. 423-440
|