Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Elena Cedrola and Loretta Battaglia
| Year of publication: |
2013
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|---|---|
| Authors: | Cedrola, Elena ; Battaglia, Loretta |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 4, p. 394-408
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| Subject: | country of origin in BTB | cultural distance and business relationships | firm reputation in BTB | brand image in BTB | Italian firms in China | Firmenimage | Corporate reputation | Herkunftsbezeichnung | Designation of origin | China | Markenimage | Brand image | Internationales Marketing | International marketing | Italien | Italy | Internationaler Markteintritt | International market entry | Kulturelle Identität | Cultural identity | B-to-B-Marketing | Business-to-business marketing | Reputation | Ursprungsregeln | Rules of origin | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408600