Country of origin effect, brand image and retail management for the exploitation of "Made in Italy" in China
Tommaso Pucci, Christian Simoni and Lorenzo Zanni
| Year of publication: |
2012
|
|---|---|
| Authors: | Puccini, Tommaso ; Simoni, Christian ; Zanni, Lorenzo |
| Published in: |
International marketing and the country of origin effect : the global impact of 'Made in Italy'. - Cheltenham [u.a.] : Edward Elgar Pub, ISBN 978-1-78195-560-4. - 2012, p. 154-177
|
| Subject: | Markenimage | Brand image | Italienisch | Italian | Einzelhandel | Retail trade | Kinderbekleidung | Children's clothing | Ursprungsregeln | Rules of origin | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787679