Country of origin effect for food products from developing and transition countries : a PLS analysis of German consumers' perception
Verena Otter, Bianca Prechtel, and Ludwig Theuvsen
Year of publication: |
2018
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Authors: | Otter, Verena ; Prechtel, Bianca ; Theuvsen, Ludwig |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 30.2018, 4, p. 355-381
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Subject: | Cocoa/chocolate | country of origin effect | Germany | PLS | protected geographical indication | structural equation modeling | Deutschland | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model | Transformationsstaaten | Transition countries |
Saved in:
Online Resource