Country of origin effect : research evolution, basic constructs and firm implications
Michela Matarazzo
| Year of publication: |
2012
|
|---|---|
| Authors: | Matarazzo, Michela |
| Published in: |
International marketing and the country of origin effect : the global impact of 'Made in Italy'. - Cheltenham [u.a.] : Edward Elgar Pub, ISBN 978-1-78195-560-4. - 2012, p. 23-42
|
| Subject: | Internationales Marketing | International marketing | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787687