Country of origin effects in developed and emerging markets : exploring the contrasting roles of materialism and value consciousness
Piyush Sharma
| Year of publication: |
2011
|
|---|---|
| Authors: | Sharma, Piyush |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 42.2011, 2, p. 285-306
|
| Subject: | Ursprungsregeln | Rules of origin | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Materialismus | Materialism | Schwellenländer | Emerging economies | Industrieländer | Industrialized countries | China | Indien | India | USA | United States | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008909561