Country-of-origin effects in service evaluation in emerging markets: some insights from five West African countries
| Year of publication: |
2008
|
|---|---|
| Authors: | Ferguson, Jodie L. ; Dadzie, Kofi Q. ; Johnston, Wesley J. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 23.2008, 6, p. 429
|