Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Padmali Rodrigo, Hina Khan and Naser Valaei
| Year of publication: |
2024
|
|---|---|
| Authors: | Rodrigo, Padmali Gawri Kumari ; Khan, Hina ; Naser Valaei |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 1, p. 1-27
|
| Subject: | Cognitive structures | Country-of-origin | Elite consumers | Means-end chain theory | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Elite | Kognition | Cognition | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-05-2022-0107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014495499