Country of origin marketing over the product life cycle: A Danish case study
| Year of publication: |
1996
|
|---|---|
| Authors: | Niss, Hanne |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 30.1996, 3, p. 6-22
|