Country of origin of manufacture : perceived image and its competitive advantage with a focus on the Indian apparel sector
Aastha Garg, Sibichan K. Mathew
| Year of publication: |
2023
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|---|---|
| Authors: | Garg, Aastha ; Mathew, Sibichan K. |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 30.2023, 3, p. 385-397
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| Subject: | country of origin | manufacturing country image | apparel | Indian consumer | Herkunftsbezeichnung | Designation of origin | Indien | India | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Markenimage | Brand image | Wettbewerbsvorteil | Competitive advantage | Industrie | Manufacturing industries | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2023.135319 [DOI] 10.1504/IJICBM.2022.1004976 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014443682