Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations
Chiu Mei Chee, Muhammad Mohsin Butt, Stephen Wilkins and Fon Sim Ong
| Year of publication: |
2016
|
|---|---|
| Authors: | Chee, Chiu Mei ; Butt, Muhammad Mohsin ; Wilkins, Stephen ; Fon Sim Ong |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 26.2016, 1, p. 86-102
|
| Subject: | country of origin | country of service delivery | university image | brand equity | transnational higher education | international branch campuses | Hochschule | Higher education institution | Herkunftsbezeichnung | Designation of origin | Welt | World | Vergleich | Comparison | Entwicklungsländer | Developing countries | Industrieländer | Industrialized countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2015.1103352 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497265