Coupon Characteristics and Redemption Intentions: A Segment-Level Analysis
| Year of publication: |
1998
|
|---|---|
| Authors: | Ramaswamy, Venkatram ; Srinivasan, Srini S. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 15.1998, 1, p. 59-80
|