Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Zonghuo Li, Xu Guan, Wanxia Mei
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Zonghuo ; Guan, Xu ; Mei, Wanxia |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 258.2023, p. 1-20
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| Subject: | Omnichannel operation | Channel switching | Coupon promotion | Time sensitivity | Multikanalvertrieb | Multichannel strategy | Kundenbindungsprogramm | Loyalty program | Verkaufsförderung | Sales promotion | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Rabatt | Rebate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2023.108778 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014282249