Couponing im Direktvertrieb : Konzeption und Implementierung (Case Study)
Christian Schwalbe
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | Schwalbe, Christian |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Direktmarketing | Direct marketing | Verkaufsförderung | Sales promotion | Kundenbindungsprogramm | Loyalty program |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | IX, 106 S. 30 farb. Ill 210 mm x 148 mm, 288 gr. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8391-6340-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008655308