COVER STORY - The case against price-related promotions - Do your promotions benefit your brand? Look again: Most price promos have little penetration and convert no one, at a great cost.
| Year of publication: |
2001
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| Authors: | Ehrenberg, Andrew ; Hammond, Kathy |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 36.2001, 6, p. 30-32
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