COVID-19 and social media communication strategies : a comparative study of the effectiveness of Facebook posts during the lockdown and the "new normal" in the airline industry
Ma Belén Prados-Peña, Esmeralda Crespo-Almendros, Lucía Porcu
| Year of publication: |
2022
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|---|---|
| Authors: | Prados-Peña, Ma. Belén ; Crespo-Almendros, Esmeralda ; Porcu, Lucía |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 103.2022, p. 1-11
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| Subject: | Air Europa | Airlines. iberia | Consumer brand engagement | COVID-19 | Social media marketing | Social Web | Social web | Coronavirus | Online-Marketing | Internet marketing | Fluggesellschaft | Airline | Luftverkehr | Air transport | Großbritannien | United Kingdom | Wirkungsanalyse | Impact assessment | Beziehungsmarketing | Relationship marketing | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jairtraman.2022.102255 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013364337