CR2M : an approach for capacity control considering long-term effects on the value of a customer for the company
Hans Ulrich Buhl; Robert Klein; Johannes Kolb; Andrea Landherr
| Year of publication: |
2011
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|---|---|
| Authors: | Buhl, Hans Ulrich ; Klein, Robert ; Kolb, Johannes ; Landherr, Andrea |
| Published in: |
Journal of management control : Zeitschrift für Planung & Unternehmenssteuerung. - Berlin : Springer, ISSN 2191-4761, ZDB-ID 2602184-5. - Vol. 22.2011, 2, p. 187-204
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| Subject: | Beziehungsmarketing | Relationship marketing | Revenue-Management | Revenue management | Mathematische Optimierung | Mathematical programming | Kundenwert | Customer value | Kapazitätsplanung | Capacity planning |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009390428