Cracking the ad code
Jacob Goldenberg ...
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Goldenberg, Jacob (contributor) |
| Publisher: |
Cambridge [u.a.] : Cambridge University Press |
| Subject: | Advertising | Case studies |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 168 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-521-85905-9 ; 978-0-521-67597-0 ; 0-521-85905-0 ; 0-521-67597-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004934803