Cracking the box or stretching its walls? : exploiting institutional plasticity in Iranian creative advertising
Mahsa Ghaffari, Liudmyla Svystunova, Lee Jarvis
| Year of publication: |
2022
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| Authors: | Ghaffari, Mahsa ; Svystunova, Liudmyla ; Jarvis, Lee |
| Published in: |
Human relations : towards the integration of the social sciences. - New York, NY [u.a.] : Springer Science + Business Media B.V., ISSN 1573-9716, ZDB-ID 1492301-4. - Vol. 75.2022, 9, p. 1707-1740
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| Subject: | advertising | creative industries | highly institutionalized context | institutional change | institutional plasticity | Institutioneller Wandel | Institutional change | Werbung | Advertising | Kreativität | Creativity | Institutionenökonomik | Institutional economics | Kreativsektor | Creative industries | Kunststoff | Plastics | Iran |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00187267211015014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013397557