Cracking the code : what customers say in their own words
Tim Macer, Mark Pearson and Fabrizio Sebastiani
| Year of publication: |
2009
|
|---|---|
| Authors: | Macer, Tim ; Pearson, Mark ; Sebastiani, Fabrizio |
| Published in: |
Qualitative marketing research : approaches, techniques and analysis. - London [u.a.] : Routledge, ISBN 0-415-44914-6. - 2009, p. 642-664
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793924