Craft beer in the situational context of restaurants : effects of product involvement and antecedents
Year of publication: |
2022
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Authors: | Bruwer, Johan ; Cohen, Justin |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 6, p. 2199-2226
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Subject: | Craft beer | Information-related behavior | Opinion leadership-seeking | Product involvement | Product knowledge | Restaurants | Risk perception | USA | Gastronomie | Restaurant industry | Bier | Beer | United States | Brauerei | Brewery | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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