Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Li-Shan Xie; Jia-Min Peng; Tzung-Cheng Huan
| Year of publication: |
2014
|
|---|---|
| Authors: | Xie, Li-shan ; Peng, Jia-min ; Huan, Tzung-cheng |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 42.2014, p. 1-8
|
| Subject: | Perceived organizational support (POS) | Brand citizenship behavior (BCB) | Brand trust | Vertrauen | Confidence | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Arbeitsverhalten | Work behaviour | Markenimage | Brand image | Tourismusberufe | Tourism employees | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410828