Crafting customer value : the art and science
Peter Duchessi
| Year of publication: |
c2002
|
|---|---|
| Authors: | Duchessi, Peter |
| Publisher: |
West Lafayette, Ind. : Purdue Univ. Press |
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 193 S graph. Darst 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-55753-231-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001671507