Crafting experiential value via smartphone apps channel
Sajad Rezaei and Naser Valaei
| Year of publication: |
2017
|
|---|---|
| Authors: | Sajad Rezaei ; Naser Valaei |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 5, p. 688-702
|
| Subject: | Experiential value | Apps channel continuance intention | Apps channel satisfaction | Apps retail channel | Mobile Anwendung | Mobile application | Vertriebsweg | Distribution channel | Mobiltelefon | Mobile phone | Mobile Marketing | Mobile marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2016-0141 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774662