Crafting the customer experience in omnichannel contexts : the role of channel integration
Wei Gao, Hua Fan, Wenqian Li, Huiling Wang
| Year of publication: |
2021
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|---|---|
| Authors: | Gao, Wei ; Fan, Hua ; Li, Wenqian ; Wang, Huiling |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 12-22
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| Subject: | Channel integration | Customer experience | Omnichannel | SOR framework | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.12.056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494220