Creating a formal market ecosystem for base of the pyramid markets : strategic choices for social embeddedness
Sandeep Goyal (Institute for Competitiveness, Gurgaon, Haryana, India), Bruno S. Sergi (Department of Economics, Business and Environmental Science and Quantitative Methodologies, University of Messina, Messina, Italy and Davis Center for Russian and Eurasian Studies, Harvard University, Cambridge, MA, USA)
| Year of publication: |
2015
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|---|---|
| Authors: | Goyal, Sandeep ; Sergi, Bruno S. |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 15.2015, 1, p. 63-80
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| Subject: | social embeddedness | low-income markets | base of the pyramid | BoP | inclusive business model | social business model | emerging economies | Geschäftsmodell | Business model | Sozialwirtschaft | Social economy | Schwellenländer | Emerging economies | Entwicklungsländer | Developing countries | Corporate Social Responsibility | Corporate social responsibility | Armutsbekämpfung | Poverty reduction | Niedrigeinkommen | Low income | Strategisches Management | Strategic management | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011544831