Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Christophe Haon, David Gotteland, Rob Nelson
| Year of publication: |
2023
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|---|---|
| Authors: | Haon, Christophe ; Gotteland, David ; Nelson, Rob |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-17
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| Subject: | Cultural change process | Market orientation | Organizational culture | Strategic orientations | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Organisatorischer Wandel | Organizational change | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114232 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014434831