Creating a market-oriented product innovation process: A contingency approach
| Year of publication: |
2009
|
|---|---|
| Authors: | Kok, Robert A.W. ; Biemans, Wim G. |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 29.2009, 8, p. 517-527
|