Creating a retail multiverse : the case of KARE's city studio
Prof. Dr. Marko Sarstedt, Vladimir Moldovanu
| Year of publication: |
2023
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|---|---|
| Authors: | Sarstedt, Marko ; Moldovanu, Vladimir |
| Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 69.2023, 4, p. 53-58
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| Subject: | customer experience | multisensory marketing | multiverse | retailing | shopping | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einkaufszentrum | Shopping center |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in deutscher Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014440141