Creating and communicating customer value : how companies can set premium prices that customers are willing to pay
Todd Snelgrove
| Year of publication: |
2013
|
|---|---|
| Authors: | Snelgrove, Todd |
| Published in: |
Innovation in pricing : contemporary theories and best practices. - London [u.a.] : Routledge, ISBN 978-0-415-52161-1. - 2013, p. 228-240
|
| Subject: | Preismanagement | Pricing strategy | Kundenwert | Customer value | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009628019