Creating and interpreting brand authenticity : The case of a young brand
| Year of publication: |
2018
|
|---|---|
| Authors: | Guèvremont, Amélie |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1472-0817, ZDB-ID 2094545-0. - Vol. 17.2018, 6 (02.09.), p. 505-518
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1735 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081467