Creating and managing the product mix
volume editor Venkatesh Shankar, Ph.D. ; contributors Barry L. Bayus, Ph.D., Satish Jayachandran, Ph.D., Rajan Varadarajan, Ph.D.
| Year of publication: |
2012
|
|---|---|
| Authors: | Kotler, Philip |
| Other Persons: | Shankar, Venkatesh (ed.) ; Bayus, Barry L. (contributor) ; Jayachandran, Satish (contributor) ; Varadarajan, Rajan (contributor) |
| Published in: |
Legends in marketing ; volume 3
|
| Publisher: |
Los Angeles : SAGE |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxv, 128 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enthält 11 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009503402