Creating Attachment through Advertising: Loss Aversion and Pre–Purchase Information
Year of publication: |
2013
|
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Authors: | Karle, Heiko |
Publisher: |
Zurich : ETH Zurich, CER-ETH - Center of Economic Research |
Subject: | Produktinformation | Zahlungsbereitschaftsanalyse | Werbewirkung | Konsumentenverhalten | Risikoaversion | Advertising | Loss Aversion | Information Disclosure |
Series: | Economics Working Paper Series ; 13/177 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 10.3929/ethz-a-009752040 [DOI] 749786345 [GVK] hdl:10419/171620 [Handle] RePEc:eth:wpswif:13-177 [RePEc] |
Classification: | D83 - Search, Learning, Information and Knowledge ; L41 - Monopolization; Horizontal Anticompetitive Practices ; M37 - Advertising |
Source: |
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Creating attachment through advertising : loss aversion and pre-purchase information
Karle, Heiko, (2013)
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Creating Attachment Through Advertising : Loss Aversion and Pre-Purchase Information
Karle, Heiko, (2013)
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Creating Attachment through Advertising: Loss Aversion and Pre–Purchase Information
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