Creating brand equity when using travel-related online social network web sites
Albert Barreda
| Year of publication: |
2014
|
|---|---|
| Authors: | Barreda, Albert |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 4, p. 365-379
|
| Subject: | Brand awareness | brand equity | brand image | brand knowledge | OSN Web sites | Web site interactivity | Markenimage | Brand image | Website | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010421435